Bolinao, Pangasinan: Honored at Mabuhay at Salamat Po FBSE Awards
Amidst the luxurious ambiance of the Makati Diamond Hotel, the Mabuhay at Salamat Po! Filipino Brand of Service Excellence (FBSE) Awards is currently underway, marking a momentous Celebration of Love. The event serves as a distinguished platform to acknowledge and honor the remarkable contributions of institutions, partners, and local government units in advancing the principles of FBSE. The focal point of the evening is the recognition of their pivotal roles in the training of over 100,000 tourism frontliners in the year 2023.
At the helm of this prestigious initiative is the dynamic leadership of Department of Tourism Secretary Ma. Ezperanza Christina Garcia Frasco. Secretary Frasco’s vision and commitment to excellence have been instrumental in propelling the FBSE program to new heights.
Among the esteemed awardees, the Municipality of Bolinao in Pangasinan stands tall, recognized for its significant contributions to FBSE advocacy. The municipality played a crucial role in the ambitious goal of training more than 100,000 tourism frontliners in 2023. Mary De Guzman-Suarez, the Municipal Tourism Officer, gracefully accepted the award on behalf of Bolinao, adding a touch of local pride to the grand affair.
As the event unfolds, it not only highlights the achievements of individuals and organizations but also reinforces the importance of fostering a culture of excellence in service that resonates across the diverse landscapes of the Philippines.